On May 4 BlogWell, presented by SocialMedia.org, stopped in Washington, D.C., where SmartBrief’s Jesse Stanchak spoke with Amber Harris, director of social media at Discovery Communications.
(Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.)
Harris discussed how video clips, which allow fans to feel connected to the network’s stars, play a role in Discovery’s social media strategy. She said viewers “love to connect with what’s on air,” and videos can encourage viewers to visit a show’s site to replay a favorite moment.
Other tips for using video as a social media tool:
- Use social media to lead consumers in the right direction. Discovery’s Facebook and Twitter pages lead visitors to the network’s main website and YouTube channel.
- One click is all it takes. With Facebook and Twitter comments enabled on Discovery’s website, fans can “like” video clips and comment on them without having to navigate away from the site.
- Showcase different types of video. Harris said that promotional videos produced for marketing can be just as popular as casual talent interviews shot with a simple camera, either on location or in the hallways of the Discovery building.
Watch the rest of the interview below:
Click here to view the embedded video.
Related Posts:
- Discovery’s Gayle Weiswasser shares social-strategy secrets
- How ConAgra uses social media to manage its consumer brands
- How to blend mobile marketing with social media
It’s True: You Really Can Get Dirt Cheap Targted Traffic from Google as low as 0.01$ CPC And Here’s How… Try The Placement Meister Today Risk FREE!
|
A lot of users are impressed with the availability of so many social sites. Just think about Facebook, Twitter and of course YouTube that attracted so many users all over the world. These sites have become a part of our everyday life and we can … You can either refer to Pay Per Click and pay piles of cash to Google to get advertisements on front page of Google or refer to Internet money making techniques. In case you choose latter option then very often you will be seen …
UnBEARable Simplicity – http://www.menubear.com/
Go to Source
It’s True: You Really Can Get Dirt Cheap Targted Traffic from Google as low as 0.01$ CPC And Here’s How… Try The Placement Meister Today Risk FREE!
|
The blueprint includes, among other things, a systematic use of Facebook, Twitter, Social Book Marketing, and YouTube. And – even more critically – how to go about automating the traffic-getting using each channel. … For those of you who have been burned Google Pay Per Click, get ready for Pay Per Tweet, because with Epic Traffic Systems you will receive software that will automate niche-selection and tweeting in a way you ain't EVER seen before. …
ArticleField.com – Free Article… – http://www.articlefield.com/
Go to Source
It’s True: You Really Can Get Dirt Cheap Targted Traffic from Google as low as 0.01$ CPC And Here’s How… Try The Placement Meister Today Risk FREE!
|
Network Marketing Tools #2: Keyword Generation Tool. One way network marketers advertise their home based business is by placing PPC or pay-per-click ads on the major search engines such as google and yahoo. … Network Marketing Tools #6: Social Media. This is a free tool involving myspace, facebook, youtube, and twitter. For myspace and facebook all you need to do is set up an account with a link back to your network marketing business start inviting new friends on a …
The World of New Adwords – http://newadwords.com/
Go to Source
It’s True: You Really Can Get Dirt Cheap Targted Traffic from Google as low as 0.01$ CPC And Here’s How… Try The Placement Meister Today Risk FREE!
|
The blueprint includes, among other things, a correct application of Facebook, Twitter, Social Book Marketing, and YouTube. And – even more critically – how to go about automating the traffic-getting using each website. … For those of you who loathe Google Pay Per Click, get ready for Pay Per Tweet, because with Epic Traffic Systems you will also get a program that will automate niche-research and tweeting in style like you've never seen before. …
Big Internet Marketing – http://biginternetmarketing.com/
Go to Source
It’s True: You Really Can Get Dirt Cheap Targted Traffic from Google as low as 0.01$ CPC And Here’s How… Try The Placement Meister Today Risk FREE!
|
